Sjællands Erhvervsakademi

Marketing Management (sommer/vinter)

Are you pursuing an international career within business? Then the AP Degree Programme in Marketing Management would be an excellent choice to kick-start your career goals.

The programme qualifies you to start your business career as e.g. a marketing coordinator, a sales consultant, export, sales or purchasing assistant, information assistant, advertising consultant or a trainee.

The programme is a study of international communication and marketing, culture, business economy, analysis and international trade that qualifies you to take on a job within marketing, export, sales, purchasing, logistics, project management, or to launch your own business.

You will have both the academic insight as well as practical experience for being successful and the basis for further advancements to e.g. marketing manager, production manager, sales manager, export manager, purchasing manager, store manager, information manager, or stipendiary exporter.

If you have an innovative spirit and entrepreneurial personality then the programme also might be your way to gain insight and qualifications for starting your own business adventure.

The Marketing Management program gives a very strong academic background for studying for the Bachelor in International Sales and Marketing.

  • Marketing coordinator
  • Sales consultant
  • Export sales
  • Purchasing assistant
  • Information assistant
  • Advertising
  • Consultant
  • Trainee

Titel AP Degree in Marketing Management
Niveau Erhvervsakademi (EAK)
Varighed 2 år
ECTS point 120
Sprog English
Studiestart Januar/februar
Steder Maglegårdsvej 2, 4000 Roskilde
Lignende Markedsføringsøkonom (sommer/vinter)
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Kontakt

Lotte Falk Primdahl

Studievejleder

50762680

LOPR@zealand.dk

Roskilde

Inge Langberg Kjær

Teamleder

Studievejleder

50762680

inkj@zealand.dk

Roskilde


Uddannelsens indhold

Programme courses
The two-year-program is divided into four semesters, 120 ECTS.
During the first three semesters of the programme the following subjects are offered:
The compulsory subjects are:

  • International Marketing and Sales, including statistics
  • Economics
  • Communication
  • Organization, Management and Logistics
  • Business Law

Among others, the following optional subjects are offered:

  • Managerial Economics
  • Theoretical Statistics
  • Entrepreneurship

The fourth semester is divided into two parts. During the first part of the semester the student must undertake a 3 months internship developing work experience in a business either in Denmark or abroad. The internship must be passed separately. During the second part, the final exam project (the dissertation), you must prepare your dissertation report based on the work experience from the first part of the semester. The dissertation must be passed separately.

Adgangskrav

For admission to the AP Degree in Marketing Management the following qualifications are required:

From Denmark and Scandinavia

A general upper secondary education in Denmark/Scandinavia (Upper Secondary School Leaving Examination, Higher Commercial Examination, Higher Technical Examination or Higher Preparatory Examination)

From UK countries and countries with at similar educational system

General Certificate of Secondary Education, GCSE in combination with Advanced level exams: At least two subjects at A-level in combination with 5 GCSE exams.

From other European countries
The equivalent to Upper Secondary School Leaving Examination.

From United States and countries with a similar educational system
High school diploma from the United States

From African countries, India, China and other Asian countries

The equivalent to Upper Secondary School Leaving Examination

From South- and Latin American countries
The equivalent to Upper Secondary School Leaving Examination

International Baccalaureate (IB)

International Baccalaureate Diploma satisfies the minimum requirements for admission to an AP programme. You need the following documentation: Diploma Programme (DP) Course Results or IB Certificate with a minimum grade of 3 in all 6 subjects and at least 3 subjects at Higher Level (HL) and IB Diploma with “Diploma Programme Results or IB Diploma.

Other international qualifications

European Baccalaureate (EB), Dansk/Fransk Baccalauréat (DFB), Option Internationale de Baccalauréat (OIB), or Dansk-Tysk Studentereksamen (DIAP)

 

For further details, please check the specific country here: International qualifications for entry to undergraduate programmes

 

Mathematics or Business Economics

 

Programme Required level
AP Computer Science Mathematics B-level
AP Commerce Management Mathematics or Business Economics D-level
AP Marketing Management Mathematics or Business Economics B-level
AP Service, Hospitality and Tourism Management Mathematics or Business Economics C-level
AP Multimedia Design and Communication Mathematics or Business Economics C-level
AP Logistics Mathematics or Business Economics C-level

 

B-level 250 hours of 60 minutes
C-level 125 hours of 60 minutes
D-level Mathematics from 1st to 10th grade – no specific number of hours
It is only the last three years of your Upper Secondary Education, which are relevant when you calculate the number of hours. Please send an e-mail to apply@zibat.dk and request a verification form to be filled in by your school, if necessary.

 

English Proficiency

The applicants must submit one of the following tests to prove their English proficiency:

 

Test Score (minimum)
Danish B-level in English 02 (average)
IELTS (academic) 6.5
TOEFL iBT (internet based) 83
PTE Academic – Pearson Test of English 58
CPE Cambridge Certificate of Proficiency in English Grade C
CAE Cambridge Certificate in Advanced English Grade C
FCE Cambridge First Certificate of English Grade A
Other official proficiency tests with an equivalent level may be recognised on an individual basis according to the CEFR, Common European Framework

 

Test results must not be more than two years old at the time of application.

An applicant may ask for an exemption concerning the English test, if he/she has acquired sufficient English proficiency in other ways, e.g. native speakers, extended work/studies in an English speaking country, the international or the European Baccalaureate.

Selection criteria

Due to the limited number of places available, admissions are allocated in different quotas: Quota 1 and 2. Applicants with non-EU qualifications, will only be considered according to quota 2 as we cannot do an assessment of the grade point average.

Quota 1 admissions are allocated according to the grade point average of an upper secondary education. The grade point averages needed for admission will be published at the end of the admission process each year.

Quota 2 admissions are allocated according to our quota 2 criteria, which you can find here. Zealand will make an overall evaluation and rating of the applicants, which we may supplement with an admission interview.

Restrictions on double degrees

The Danish Government has passed a law imposing restrictions on the possibility of receiving more than one Danish fulltime further education at the same or at a lower level than you have already received. It means that if you already have an AP degree in Marketing Management, you cannot apply for another AP programme, or if you have a Professional Bachelor’s degree in e.g. Web Development, you cannot be admitted in another Professional Bachelor or an AP programme. This also applies, if there are available places in the programme.

The rule does not apply to foreign fulltime further education.

Exemption from the rules

Certain programmes are exempted, but none of the international programmes at Zealand. However, it is also possible to apply for an exemption in the following cases:

  1. If your have completed your previous education at least 6 years before the study start of the new programme you apply for
  2. If you no longer can use your previous education due to health reasons
  3. If your education has been changed significantly or has been discounted

If you wish to apply for an exemption, you have to upload an exemption request and the relevant diploma as well as a Doctor’s Certificate (if relevant) with your application for admission.

The rules concerning restrictions on double degrees are found in Bekendtgørelse 1495 af 11/12/2017 om adgang til erhvervsakademiuddannelser og professionsbacheloruddannelser, §13.

Studieordning
Praktik

Alle fuldtidsuddannelser på Zealand indeholder en obligatorisk praktikperiode på mellem 10 og 40 uger.

Praktikperiodens varighed og placering varierer afhængigt af uddannelsen, men som hovedregel ligger praktikken på det sidste semester af uddannelsen, og bliver efterfulgt at dit afsluttende projekt.

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