Sjællands Erhvervsakademi

Service, Hospitality and Tourism Management

  • Turism Management
  • Service and Hospitality Management
The Service, Hospitality and Tourism Management Programme is available for admission twice a year (September/February). It is a two year programme and provides job opportunities within tourism, hotel and catering, entertainment as well as sports and events.

Areas of expertise are management, marketing, personnel and development. Utilizing the combined knowledge of commercial, cultural and innovative aspects and principles of sustainable development with methodical considerations in the planning and organization of services. Employment most often found in middle management, but becoming an entrepreneur or working with trainees is also an option. It equips you to interact and collaborate in management teams and effectively build customer relations with people from various educational, linguistic and cultural backgrounds.

The programme is progressive and depending on your area of specialization you work within:

  • Tourism Management i.e. in booking, tourist and travel agencies, charter and cruise tourism.
  • Hotel and Restaurant Management i.e. at conference centers, hotels, restaurants, spa and wellness and B&B.
  • Service Management i.e. consulting and training companies, health and treatment centers.
  • Sport & Event Management i.e. sports companies, concerts, festivals and events.

Internship and Thesis

Part of the educations takes place in close cooperation with practical cases and the industry. You must complete a 13-week compulsory internship within your choice of specialty. Either in a Danish or international company. Choices of specialty are between:

  • Tourism
  • The Hotel and Restaurant Management
  • Service Management
  • Sport & Event Management

Further Education

A Service, Hospitality and Tourism Management Degree gives you access to following top-up programs:

  • P.Ba in International Hospitality Management
  • International Sales and Marketing
  • Innovation

A top-up takes one and a half years.

A top-up gives access to Master’s programs. The vast majority of graduates choose to get a job and get some work experience prior to further studies.

Titel Serviceøkonom
Niveau Erhvervsakademi (EAK)
Varighed 2 år
ECTS point 120
Sprog Engelsk
Studiestart August/september
Steder Bredahlsgade 1, 4200 Slagelse
Uddannelsesvej 22, 4600 Køge
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Lene Knudsen




Susse Henriette Bo Thrane





Uddannelsens indhold
The two-year-program is divided into four semesters, 120 ECTS.

During the programme you will be working with practical and theoretical areas covering the following subjects:
The compulsory subjects are:

  • Methodology and research methods

Service Organisation

  • Business Economics
  • Service Management
  • Macro Economics
  • Service Industry Competences

Organisation development

  • Leadership
  • Human Resource Management


  • Strategy and Business Development
  • International Marketing


  • Cultural Studies
  • Customer Relations

Elective Subjects

The third semester is a term of internship. You will be encouraged to utilize your education in a more practical manner. Internships with a variety of companies can be performed giving 13 weeks of academic credit. During the internship, you will participate in the completion of several different tasks together with one or more of the company’s employees. You can choose to complete your internship in Denmark or abroad.

For admission directly to the AP degree programmes and the Bachelor of Leisure Management programme the following qualifications are required:

Educational Qualifications:
From Denmark and Scandinavia
A general upper secondary education in Denmark/Scandinavia (Upper Secondary School Leaving Examination, Higher Commercial Examination, Higher Technical Examination or Higher Preparatory Examination) with English level B.
From UK countries and countries with a similar educational system
General Certificate of Education, GCE Advanced Level-exams (A-level) in combination with General Certificate of Secondary Education, GCSE-examiner (O-level). At least three A levels in relevant subjects in combination with O- level exams.
From other European countries
The equivalent to Upper Secondary School Leaving Examination. For specific countries one extra year at University or similar may be required.
From United States and countries with a similar educational system
High school diploma from the United States followed by at least one year of university or college studies in relevant subjects. This also applies to applicants with a high school diploma from countries with a similar system.
From African countries, India, China and other Asian countries
The equivalent to Upper Secondary School Leaving Examination plus at least 1-2 years of study in relevant subjects from University. Alternatively also pre-university Programme or University/College Foundation Programme.
From South- and Latin American countries
The equivalent to Upper Secondary School Leaving Examination plus at least 1-2 years of study in relevant subjects from University. Alternatively also pre-university Programme or University/College Foundation Programme.
The international and the European Baccalaureate.
For admission, please observe specific requirements in the field of Mathematics:
Intermediate level, equivalent to the Danish C-level, equivalent to approximately 125 hours at upper secondary level.
Applicants with marks above average and/or relevant work experience are given preference.
English proficiency:
An IELTS academic score of 6.0+, or alternatively:

Test Score (minimum)
IELTS (academic) 6.0
TOEFL (paper based) 550
TOEFL (computer based) 213
TOEFL iBT (internet based) 80
CPE Cambridge Certificate of Proficiency in English Grade C
CAE Cambridge Certificate in Advanced English Grade C (or level B2)
CEF Common European Framework Grade B2+ (or better C1/C2)
TESA Test of English for Studies Abroad B2+
SLEP Secondary Level English Proficiency test 70% correct (> 100)
OOPT (only tests taken via partner) B2+

Any test result must not be more than two years old at the time of application.



Alle fuldtidsuddannelser på Zealand indeholder en obligatorisk praktikperiode på mellem 10 og 40 uger.

Praktikperiodens varighed og placering varierer afhængigt af uddannelsen, men som hovedregel ligger praktikken på det sidste semester af uddannelsen, og bliver efterfulgt at dit afsluttende projekt.

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Statens Uddannelsesstøtte (SU) 

Når du læser på en videregående fuldtidsuddannelse hos Zealand, kan du søge om SU.



Studerende på videregående uddannelser (som er godkendt til SU) kan få rabat på abonnementskort til bus og tog i Danmark.


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